HubSpot's Latest: AI Integrations and More!

The main reason InboundAV is an evangelist for HubSpot is that the CRM is constantly updating and growing to meet evolving business needs. In February and March of 2023, HubSpot released a number of updates to its software, offering users new features and improvements across the board: Service Hub, CMS Hub, and of course, game-changing AI tools by integrating ChatGPT into its already powerful system. 

Here is the rundown of what’s new on HubSpot!

AI
HubSpot's latest AI tools—Content Assistant and ChatSpot—are designed to raise the bar high with productivity and efficiency.

With Content Assistant, you can create AI-powered content quickly and easily—freeing up time and resources for other important tasks. The tool is powered by OpenAI's GPT model, providing you with suggestions for ideation, content creation, and sharing.

What's more, Content Assistant integrates seamlessly with the HubSpot products you already use, allowing you to toggle between manual and AI content creation to generate copy for a variety of channels, from blog posts to landing pages to marketing emails.

Say goodbye to writer's block and the hassle of switching between different tools. With Content Assistant, you'll have the support you need to produce high-quality content that resonates with your audience.

ChatSpot
ChatSpot is an AI-powered chatbot that can help you streamline your customer service efforts. ChatSpot is easy to use and can be customized to fit your brand's voice and tone. What's more, it can help you collect valuable data on your customers' needs and preferences, allowing you to improve your products and services over time.

Read more about ChatSpot here. 

Service Hub

Mobile Inbox
Being productive on-the-go is crucial. The HubSpot mobile app now allows you to access your shared inbox, making collaboration and support more efficient—anywhere, anytime. You can respond to conversations, add comments, and even reassign convos to other team members right from your phone. Plus, with the default view of conversations assigned to you, and the ability to switch tabs to see all messages, staying on top of your inbox has never been easier. This exciting upgrade is available for both iOS and Android users and is sure to make your work-life easier. 

Custom Views in Shared Inbox
As customer service agents, we know how important it is to stay focused and prioritize tasks effectively. With the new update in HubSpot's Service Hub Professional, customizing your inbox has never been this easy. By creating custom views based on ticket and conversation properties, you can prioritize the right messages and increase productivity. Whether you need to sort by priority, category, or any other parameter, you can now easily create a custom view that suits your needs. 

Customer Portal
Customer empowerment is key to providing exceptional service. That's why HubSpot's Service Hub Professional now offers a secure customer portal function that puts the power in your customers' hands. With this function, your customers can log in and manage their support tickets with ease. From viewing to opening and even replying to their tickets, your customers can now experience your service on their own terms. 

Channel Switching
Customers expect seamless and authentic interactions with businesses. Service Hub’s omni-channel customer service is pivotal. Chat agents can now switch communication channels from live chat or Facebook Messenger to email, while keeping the conversation open and on the same thread. This enables businesses to provide a more personalized experience for their customers, making it easier to switch between communication channels and maintain continuity in conversations.

Post Chat Feedback
Customer feedback is invaluable. Getting customer feedback is made easy with the latest update. Chat agents can now send customer satisfaction surveys to customers via live chat, enabling them to receive instant and valuable feedback. This will help businesses improve their overall chat strategy, measure their team's effectiveness, and refine individual chat performance. By incorporating customer feedback into chat interactions, businesses can enhance their customer service, increase customer satisfaction, and foster long-term customer relationships.

Custom Surveys
Customer feedback also helps businesses improve their products or services.HubSpot's Service Hub has introduced a game-changing update that enables businesses to solicit tailored feedback through custom surveys. This feature includes the ability to  develop questions, use star ratings, radio selects, and single-line text fields to gather the precise feedback needed from customers. By leveraging custom surveys, businesses can demonstrate their commitment to their customers' needs and preferences, personalize their offerings, and build brand loyalty.

SLAs
As businesses strive to meet their customers' ever-increasing expectations, it's essential to have a robust service level agreement (SLA) in place. The latest update in HubSpot's Service Hub empowers businesses to prioritize incoming customer requests based on importance and urgency, ensuring that their team is meeting their customers' expectations. With SLAs, businesses can set working hours, build in automation, and report on attainment. This helps businesses to streamline their operations, automate repetitive tasks, and meet service level commitments with ease. 

Service Analytics
Effective customer service is essential for any business, and having access to industry-standard analytics can help to uncover key insights that drive better decision-making. That's why HubSpot's Service Hub now offers out-of-the-box reports that provide businesses with the data they need to deliver efficient and authentic customer service. With Service Analytics, businesses can instantly unlock insights and resolve customer issues quickly, all while maintaining high standards of service delivery. This insightful update helps businesses to streamline their customer service processes, identify areas for improvement, and make data-driven decisions to enhance customer satisfaction. With the built-in reports, businesses can easily monitor key metrics like response time, resolution time, and customer satisfaction, and use these insights to optimize their service delivery. 

Apps for personalized customer experience
Boost your customer success and project management with HubSpot's new curated list of third-party app integrations. Explore the range of apps you can easily connect with HubSpot to offer a more personalized and authentic experience to your customers. With these integrations, you can streamline your workflows, automate tedious tasks, and ultimately improve your team's productivity. Discover the possibilities and take your business to the next level.

CMS Hub

Custom Module Placeholders
Attention developers! Do you want to streamline the process of instructing your marketing team on how to use modules correctly? The latest CMS Hub update allows you to create custom module placeholders for previously built modules, providing marketers and other team members with the necessary instruction and context. With this new feature, you can now empower your team to use modules in a more efficient and effective manner, ensuring that your projects are completed on time and with the highest level of quality.

Envato Theme Connect
If you've ever purchased a theme from the Envato marketplace, you know how tedious it can be to install and use it. But with HubSpot's new feature, the process is now seamless and hassle-free. You can now upload your Envato-purchased theme with just a few clicks, and let HubSpot handle the rest. Simply enter your purchase code when prompted, and your theme will automatically be installed and ready for use. With this new feature, creating new pages and customizing your website will never be painless.