Are you an ActiveCampaign user or considering the platform for your marketing automation needs? With their latest feature releases in February, ActiveCampaign is giving businesses all the more reason to consider the platform as a key tool for optimizing the customer journey. Top updates include enhanced security and better automation capabilities for businesses. 

(Psst. Looking for the most recent ActiveCampaign updates? Check out our article on ActiveCampaign's March 2023 updates.)

1. Multi-factor authentication

One of the most important improvements includes enhanced multi-factor authentication (MFA) for its apps, Chrome extension, and Outlook add-in. MFA adds an extra layer of security to a user's account by requiring them to enter a verification code in addition to their password when logging in. This helps to prevent unauthorized access to a user's account and data, providing businesses with greater peace of mind when using the platform.

1.  New segmentation in goal action

Another useful tool involves new segmentation capabilities in goal actions, which allows businesses to better streamline their automation workflows. With this update, businesses can now segment their contacts based on specific actions they take within an automation workflow. This provides businesses with greater flexibility and customization when setting up their automation workflows and enables them to create more targeted and personalized campaigns.

For example, a business could set up an automation workflow that sends a series of emails to a new lead. If the lead clicks on a link in one of the emails, they could be automatically segmented into a new group within the workflow. This group could then receive a different set of emails or be enrolled in a different automation workflow based on their specific behavior.

Continued functionality improvements

In addition to its recent security measures, the marketing automation platform announced several system updates in February aimed at enhancing its capabilities and making the platform more user-friendly for businesses. Here are some of the key updates:

1. Enhanced visual automation builder

The visual automation builder has been improved to provide a more intuitive experience for users. The updates include new drag-and-drop functionality, improved navigation, and the ability to customize the layout to fit individual preferences. The enhanced visual automation builder makes it easier for businesses to create and manage complex automation workflows.

1. Enhanced lead scoring capabilities

Expect new lead scoring capabilities that allow businesses to better track the behavior of their leads and assign scores based on engagement. This update provides businesses with greater insight into their lead quality and enables them to prioritize their outreach efforts accordingly.

1. Expanded Shopify integration

The Shopify integration has been expanded to include more automation features, making it easier for businesses to automate their ecommerce workflows. The updates include the ability to trigger automation based on Shopify events, such as abandoned cart or purchase behavior, and the ability to sync customer data between ActiveCampaign and Shopify.

1. Improved email editing experience

Enjoy updates to its email editor to provide a more intuitive experience for users. The updates include a new drag-and-drop editor, improved image editing capabilities, and the ability to preview emails across different devices. These updates make it easier for businesses to create visually appealing and effective email campaigns.

1. New event tracking capabilities

Try out new event tracking capabilities that allow businesses to track and analyze user behavior across their website and marketing campaigns. The updates include the ability to track custom events, such as button clicks or form submissions, and to view event data in real-time. These updates provide businesses with greater insight into their customer behavior and enable them to optimize their marketing efforts accordingly.

1. Improved mobile app experience

ActiveCampaign also made updates to its mobile app to provide a more seamless experience for users. The updates include a redesigned dashboard, improved navigation, and the ability to access key features, such as automation workflows and campaigns, from the app. These updates make it easier for businesses to manage their marketing campaigns on the go.

In summary, ActiveCampaign's February system updates provide businesses with a range of new features and improvements designed to enhance their marketing automation capabilities and provide a more seamless user experience. The updates include an enhanced visual automation builder, improved lead scoring capabilities, expanded Shopify integration, improved email editing experience, new event tracking capabilities, and an improved mobile app experience. These updates demonstrate ActiveCampaign's commitment to continuously improving its platform and providing businesses with the tools they need to succeed in today's competitive digital landscape.