Ad Content Guidelines
Ad Content Guidelines
Inbound AV (IAV) is committed to protecting consumer privacy and to clearly informing users about the collection and use of information.
When we use the phrase “Non-Personal Information” we mean information that is not used to personally identify an individual or data that can be linked to an individual device but where technical, contractual, and legal measures are in place to prevent the identification of an individual.
In order to make advertising messages as relevant as possible, precise location data may be used for targeting ads and as input into location targeting segments based on the characteristics of locations. Location data is also used to count impressions, clicks, and other metrics to model household locations for the purposes of demonstrating marketing impact of advertiser campaigns. Location data that you provide to an app or web site may be provided to IAV for ad serving or reporting purposes. In addition, supplemental information may also be used such as a device’s speed of movement and positioning, proximity of nearby devices, or similar information available from an operating system. You can opt-out of the use of precise data for location-based tracking by using the settings available on your mobile device. Ads will continue to be selected for you based on more general information, such as location that can be inferred from Internet Protocol (IP) addresses or other data.
We may permit Publishers and advertisers to use a software technology called pixels (a.k.a., web beacons), which are tiny graphics with a unique identifier, similar in function to cookies, used to report non-personal individual or aggregate information and help us better manage content on our Services. In addition, we may use pixels in our advertisements to let us know which ads have been viewed or to help tailor advertising.
Information from Third Parties
We may also get information about your devices from other sources. We may add this to information we obtain from your use of Services.
Advertising and Data Services — Your Choices
IAV uses Non-Personal Information as described above to help tailor which ads are displayed to you as you visit web sites or apps using our Services. Information that IAV collects as you visit a web site or app will be used to create an ad serving profile used to determine the ads displayed and to report about the effectiveness of that advertising. Personal Information you provide may be converted into Non-Personal Information by IAV and by our partners in order to link other available data about you, including linking the various devices you may use. To opt-out of the use of this information to tailor the ads you are shown, you can use the “Limit Ad Tracking” settings on your mobile device. You will continue to see ads, but they will not be selected based on your activity across unrelated web sites or apps. Please see http://www.allaboutdnt.org/ for a further description of your options.
When we create profiles to serve ads based on your activity across different web sites or apps, we restrict the use of advertising categories that we deem sensitive based on local law, applicable industry codes, and our own internal standards.
We retain ad serving data that is linked to an individual user for as long as needed to support our business needs for ad-delivery, reporting and auditing, but for no longer than two years, after which such data is deleted or minimized by having unique user level identifiers removed.
YOUR PERSONAL INFORMATION MAY BE PROCESSED BY US IN THE COUNTRY WHERE IT WAS COLLECTED AS WELL AS OTHER COUNTRIES (INCLUDING THE UNITED STATES) WHERE LAWS REGARDING PROCESSING OF PERSONAL INFORMATION MAY BE LESS STRINGENT THAN THE LAWS IN YOUR COUNTRY. BY USING THE SERVICES AND PROVIDING ANY PERSONAL INFORMATION, YOU ARE CONSENTING TO THE TRANSFER OF DATA FROM YOUR COUNTRY TO A COUNTRY THAT HAS LESS STRINGENT LAWS, AND THE PROCESSING OF YOUR PERSONAL INFORMATION IN CONFORMANCE WITH THIS POLICY.
IAV may disclose certain Personal Information:
IAV takes reasonable and appropriate measures to protect personal information from loss, misuse and unauthorized access, disclosure, alteration, and destruction, taking into due account the risks involved in the processing and the nature of the personal data.
How Personal Information is Used
Information collected at this site is used to provide information and services for our business partners or prospective partners interested in utilizing our advertising or data services.
How Personal Information is Controlled or Corrected
In the event you provide us with Personal Information, you can review, correct, or request its deletion, by emailing us at: [email protected]
IAV takes reasonable and appropriate measures to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into due account the risks involved in the processing and the nature of the personal data.