Applies to: Anybody interested in using the HubSpot CRM platform for sales, marketing, customer service, and website hosting.
What is HubSpot?
HubSpot is cloud-based customer relationship management (CRM) software platform sold on a subscription basis. It provides tools to make it easy for businesses to attract traffic to their website, manage the sales and customer service processes, and host their website. Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot (NYSE: HUBS) is a publicly-traded business with over 120,000 customers worldwide.
HubSpot sells a limited free version and three paid tiers; Starter, Professional, and Enterprise. While the free level includes the CRM features, the paid levels unlock additional functionality. HubSpot contains five hubs: Marketing, Sales, Service, CMS, and Operations.
What is Inbound Marketing?
HubSpot began as a marketing automation solution. They also developed the inbound marketing methodology that creates compelling free content to attract online buyers to visit a website.
HubSpot is a Good Fit if …
You Want Your Business to Grow
HubSpot is great for businesses that want to grow by generating new leads and automating the marketing, sales, and service processes. It’s excellent for growing B2B companies in technology, manufacturing, healthcare, and professional services. Retail and eCommerce companies will also benefit by using HubSpot to automate social media outreach, one-to-one customer emails, and sending customer satisfaction surveys.
You Like to Do-It-Yourself
Are you a hands-on type of business owner? Or do you have a staff of software-savvy professionals who like to create their content and manage campaigns? Your growing business will save money by not hiring full-time marketing or sales operations specialists. HubSpot is easy-to-use and designed for non-technical users to design and run their own campaigns. If you need assistance to implement or operate your HubSpot platform, you can hire a HubSpot partner like Inbound AV to train your team and support your ongoing needs.
You Like Simplicity
Some CRM systems provide many features and flexibility but are difficult to learn and maintain. These systems often require developers to customize the software or create custom reports and processes. HubSpot is built for non-technical employees and requires little assistance once the system is set up.
You Want Customers to Find You on the Internet
HubSpot is an excellent tool if you want customers to find your business website. To generate organic leads, you can run and manage paid ad campaigns or create content like videos, podcasts, blog posts, and ebooks. You can also post and monitor messages on the leading social media platforms, including LinkedIn, Facebook, Instagram, and Twitter. HubSpot also includes an easy-to-use blog tool and content management system (CMS), so you can drop your Wix or WordPress website and manage them within HubSpot. Since HubSpot records website visits, you can track the progress of leads from the time they submit a form to when you close the deal.
Want a Single Source of Truth
You can discard spreadsheets, databases, and third-party project management tools when adopting HubSpot as your CRM. Since HubSpot’s tools work together, there is no need to spend precious resources on complex integrations and APIs. There is also no need to synchronize lead flows or use batch updates to keep data updated. Your salespeople can ditch their spreadsheets and use HubSpot’s interactive Sales Hub to track deals, record calls and meetings, forecast revenue, and generate dashboards for executive team reporting.
You Want to Work Remotely
Many companies are now functioning as remote or hybrid organizations. Many employees work out of their homes and connect to business systems using the internet. Since HubSpot is a cloud-based platform, employees can access the software from a web browser or the HubSpot Mobile application.
You Want to Integrate Sales, Marketing, and Service Functions
In many growing businesses, sales, marketing, and customer service use different tools and don’t communicate with each other. These processes are confusing and make it challenging to provide world-class customer service. HubSpot provides a central, integrated solution, so your customer-facing teams all work together to provide a great experience.
You Need Easy-to-Build Reports and Dashboards
Since your growing business is on the move, you need to demonstrate success to your team, executives, investors, and other stakeholders. HubSpot makes it easy to create reports and dashboards for all business areas. If you want help creating custom reports, Inbound AV consultants can create them for you.
Who Is Not a Good Fit for HubSpot?
Below are reasons why your businesses may not be a good fit for HubSpot.
- Growth is not a business goal. You are happy with your current revenue level and business situation.
- Your company is fixed in their ways and are not willing to change or improve your processes.
- You prefer complex processes and extreme flexibility.
- You like managing a massive tech stack and paying exorbitant license fees for tools that exist in HubSpot.
- You enjoy relying on software developers to constantly change processes and reports.
- Your business gets more value out of your antiquated on-premise software tools, and you enjoy paying for upgrades and maintenance.
The Next Steps if HubSpot is a Good Fit for Your Business
Give HubSpot a test drive. Import some contacts, send an email, create a sales pipeline and try out the reporting and service tools. You can even build a new website for free until you publish it. Then talk with a certified HubSpot partner to learn how you can get the most value out of your investment through onboarding and implementation services.
About Inbound AV
Inbound AV is a full-service digital marketing agency and HubSpot Platinum Partner. We help growing businesses develop game-changing strategies and the automated processes needed to help you scale. As a HubSpot partner, we provide a full range of services to support your operations team, including custom integrations, automated workflows, onboarding, training, and ongoing support services. Contact Inbound AV to schedule a free HubSpot consultation.
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