Case Study - Parsons Audio new website success with InboundAV

About Parsons Audio

A leading name in the audio industry for over three decades, Parsons Audio offers a wide range of professional audio solutions. This goes beyond simply supplying customers with audio equipment. Parsons’ experts provide customers with high-quality support, working with customers every step of the way to find the perfect gear for their needs and ensure it is properly set up in their space. The Parsons E-Commerce website is a touchpoint for their comprehensive and personalized services.

www.paudio.com

Industry: Music Software

Company Size: Small Market (10+ Employees)

Location: Massachusetts

Use Cases:
• Improve User Experience

PLATFORMS AND APPS USED

InboundAV designed Parsons Audio’s first website 6 years ago. In 2023, Parsons’ company was growing significantly, offering a new range of pro audio brands and solutions. With a number of positive business changes on the horizon, including a geographical move to new facilities with more space, improved installation capabilities, and demo rooms for visiting clients, Parsons desired a new website to complement these developments. As a long term client of InboundAV, Parsons Audio entrusted the InboundAV team to achieve another successful website design.

On the new website, Parsons sought to highlight the connection between their inventory of gear and the sound and video installation services they provide. The challenge involved designing a fresh, sleek, and visually impactful website that equally showcased their comprehensive solutions and their product offerings. From a functionality standpoint, this also meant achieving optimal site performance while accommodating Parsons’ large E-Commerce selection in Woocommerce.

Like all of InboundAV’s design and development projects, the Parsons redesign began with an initial design phase that produced design mockups for the new website. After the mockups were approved, InboundAV sought to develop a website that was not only well-structured, but straightforward and accessible for Parsons’ team to use for years to come. InboundAV utilized Wordpress’s Full Site Editing (FSE) features for the theme and layout and the Elementor block editor for website content to achieve a highly professional website with an easy-to-navigate interface.

InboundAV helped Parsons launch a website that is successful on all levels. The new website proudly reflects the integrity and quality of Parsons Audio's solutions, while simultaneously maintaining a consistent sitemap and page hierarchy, and optimal website performance and speed. Together, these achievements make for an ideal user experience from design to functionality.

After launch, page speed reports for paudio.com demonstrated an A page speed grade and a 99% score for website performance*, ensuring an impressively responsive and fast website.

Parsons Audio’s Website Redesign Achieves a Fresh New Look and Remarkable Performance

A

99%

90%

About Parsons Audio

www.paudio.com

PLATFORMS AND APPS USED

The Challenge

The Solution

The Results

About IAV