AI’s “Emotional Intelligence” and the customer experience
GPT-4.5's enhanced EQ sets a precedent for AI-driven customer experiences, chatbots, predictive content, and collaboration in sales and marketing.
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Marketing
HubSpot Inbound ‘23 - Automating the Sales Process with AI
HubSpot continues to run laps around its sales/marketing automation competitors by providing more features, automation, AI, and reporting features.
HubSpot’s Commerce Hub: Taking E-commerce to the Next Level
HubSpot Commerce Hub enhances e-commerce by streamlining payments, invoicing, and revenue reporting.
HubSpot SMS Is The New Email Marketing
As businesses strive to create personalized experiences that resonate with their audience, HubSpot's SMS tool emerges as a powerful solution. Learn more about it.
ActiveCampaign Updates–February 2023
ActiveCampaign's February updates include enhanced automation, security, visual builder, user experience, MFA, and goal action segmentation.
Eye-catching Subject Lines to Increase Open Rates
Better open rates are the first step towards prompting your audience to take action and for you to reap the desired results from your campaigns. Subject lines are the face of your emails, and the...
