How to use AI coaches for sales

It's crucial to anticipate emerging AI trends that impact businesses to utilize new tools and maintain a competitive edge.  I recently published a blog, which you can check out here, highlighting the top AI trends that you should factor into your business strategy. One development to look out for is the increasing use of LLMs for sales coaching. Not only are LLMs like ChatGPT gaining advanced sales coaching skills, but top sales coaching platforms are developing dedicated AI tools for sales.  

What to expect

Expect AI sales coaches to become standard in sales enablement, providing assistance with everything from objection handling to pitch customization based on buyer personas and preferences. As competitors adopt these tools, sales reps will become increasingly reliant on AI to boost productivity, leaving less prepared teams struggling to keep up.

How to respond

To stay ahead, start integrating AI-driven sales coaching tools into your existing processes. Evaluate platforms offering features like scenario simulations, call analysis, and performance optimization. For instance, tools that analyze call transcripts and provide instant feedback can help your team refine their approach in real time.

Additionally, provide training to help your sales reps collaborate effectively with AI tools. While AI can enhance sales performance, the human touch remains irreplaceable—ensure your team knows how to balance AI insights with authentic, relationship-building communication. Use AI as a partner to upskill your team rather than replace essential human expertise.