It’s Game-On With HubSpot’s Marketing Updates this March
We’re almost closing in the first quarter of 2024 and HubSpot continues to lead the charge with innovative features tailored to meet the evolving needs of marketers. These updates, from AI-powered sales email templates to LinkedIn Audience Targeting for Organic Social, promise to streamline your workflow, enhance engagement, and drive tangible results. Join us as we explore the details of each update, uncovering the value they bring to your marketing endeavors this year.
Social Monitoring AI-Powered Quick Replies
HubSpot's March updates include Social Monitoring AI-Powered Quick Replies, a feature designed to simplify and enhance social media engagement. With this update, users can respond swiftly and intelligently to brand mentions with just one click, thanks to AI-powered analysis of conversation context.
Marketers, often pressed for time, can now effortlessly manage their social interactions, fostering quicker connections with their audience. The functionality is user-friendly, allowing users to create mention streams and access quick reply options seamlessly. This update is available for HubSpot Marketing Enterprise and Marketing Pro users, catering to businesses of varying sizes and needs.
Generate new sales email templates with the assistance of AI
With this feature, users can quickly generate personalized 1:1 email templates tailored to their target audience and communication needs. By leveraging AI technology, HubSpot aims to alleviate the time-consuming nature of crafting sales content, enabling teams to focus on more strategic tasks. The process is simple: users select the type of email they need, provide details about the product and target persona, and AI Assistant generates a draft template.
These templates can then be customized and shared across teams, facilitating seamless organizational communication. This update is available to all HubSpot hubs and tiers, offering accessibility and convenience to users at every level.
Blog Post Narration
How awesome would it be to convert written content into engaging text-to-speech audio directly within the HubSpot platform? This new feature allows content creators to cater to audiences who prefer audio consumption, expanding their reach and accessibility.
The process is simple: users can generate audio narration by selecting the Post Narration option in the Settings drop-down menu, previewing the narration, and editing the text as needed before adding it to the blog post. Success banners indicate when the audio module has been integrated, ensuring seamless implementation. Enhancing content creation capabilities across various HubSpot tiers, this update is available for CMS Pro, CMS Enterprise, Marketing Pro, and Marketing Enterprise users.
LinkedIn Audience Targeting for Organic Social
Tailoring content to specific audiences based on various criteria such as organization size, industry, function, seniority, geography, and language preference is crucial in any marketing effort. This new feature ensures that targeted posts are only displayed to members who fit within the specified criteria, maintaining relevance and effectiveness.
In today's saturated social media landscape, personalized and targeted content is crucial for businesses to stand out and engage effectively with their audience. Implementing audience targeting in social posts enables businesses to deliver high-quality content to desired segments of their followers, fostering meaningful interactions. The process is straightforward: users can select their LinkedIn accounts, input post content, and segment the audience based on various parameters provided by LinkedIn.
However, it's important to note that LinkedIn requires a minimum of 300 followers on a page to enable targeting, and certain limitations apply based on follower demographics.
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Which of these updates will you most likely need? If you have any questions or need assistance with integrating HubSpot into your business, don't hesitate to reach out to IAV—your trusted HubSpot Platinum Partner. Our team is here to provide expert guidance and support, ensuring that you harness the full potential of HubSpot's powerful tools. Contact us today. to take your marketing efforts to the next level and achieve unparalleled success in your endeavors.
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