HubSpot’s 2024 INBOUND kickoff today unveiled over 200 product updates and releases

While updates span across all of HubSpot’s Hubs, the Fall Spotlight makes a powerful statement with new AI-driven updates under the Breeze AI rebrand and expanded tools within Marketing and Content Hub. These enhancements signal not only product evolution but solidify HubSpot’s position as a leader in AI-driven customer relations, sales, marketing, and content creation.

Let’s dive into the key updates reshaping the HubSpot platform and what they mean for businesses looking to streamline operations and scale their marketing efforts.

Breeze: AI-Enhanced Smart CRM

Breeze AI combines a host of AI-powered features that enable teams to work faster and smarter.

Breeze Intelligence–CRM-Integrated Data Insights

Breeze Intelligence brings the third party data intelligence of Clearbit, acquired by HubSpot last year, directly into HubSpot’s CRM interface. Previously, accessing third party data was an external task. Now, it is seamlessly embedded in HubSpot’s CRM, transforming it into a true “single source of truth” for marketing and sales teams. Breeze intelligence offers three key features: 

• Data Enrichment: Allows businesses to enrich contact and company data automatically without leaving the HubSpot platform, filling out missing information on contact records, companies, and more.

• Buyer Intent: Analyzes website activity and target market data to recommend high-intent customers, even when those contacts do not exist within your HubSpot CRM.

• Form Shortening: Optimizes forms for each viewer by cross referencing forms with any existing data on that viewer, automatically removing form fields that are not necessary and increasing conversion rates. 

Breeze Copilot–Virtual Assistant

Formerly ChatSpot, Breeze Copilot is HubSpot's newly rebranded and enhanced virtual assistant designed to work alongside users across the HubSpot platform. Copilot will continue to provide Chatspot’s contextual, prompt-driven assistance, now with increased sophistication and accuracy.

Breeze Agents–Reduce Manual Tasks

Breeze Agents are four all-new task agents aimed to automate tedious aspects of sales, marketing, and customer service activities:

• Prospecting Agent: Taps into HubSpot’s CRM data to identify high-quality leads and create tailored outreach messages. Automates interactions by analyzing behaviors and funneling prospects into more targeted workflows.
• Social Media Agent: Helps users craft and publish optimized social posts based on performance data and industry insights, ensuring that content is engaging and timely.
• Customer Agent: Provides natural customer service to solve customer problems, automatically rerouting more complicated service issues to your team.
• Content Agent: Generates quality content in the click of a button, integrated within Content Hub.

These enhancements are aimed at making customer relationship management smoother and more effective. By offering AI-powered insights directly within the CRM, Breeze AI empowers teams to focus on strategic decision-making rather than manual data handling.

Marketing Hub: New AI-Driven Tools for Smarter Campaigns

HubSpot’s Marketing Hub has also seen significant updates, with new tools designed to help marketers generate leads, create personalized experiences, and make data-driven decisions faster. Here are some of the key enhancements:

• Lead Scoring Improvements: HubSpot’s lead scoring system has been enhanced with greater customization options, including time decay (prioritizing new leads over stale ones) and advanced weighting (allowing marketers to apply different values to specific actions or criteria). AI recommendations help users identify leads that are most likely to convert, routing them directly to sales teams for follow-up. This update adds much-needed flexibility for businesses to fine-tune their lead qualification processes.
• Dynamic Forms: The introduction of multi-step forms, advanced styling options, and conditional logic makes it easier for businesses to capture more high-quality leads. By minimizing friction during the form-filling process, marketers can improve conversion rates without sacrificing branding.
• Messaging Insights: This new feature uses AI to provide actionable insights on email campaigns. It offers recommendations for improving deliverability, engagement, and content based on performance data. For marketers struggling to optimize their email strategy, Messaging Insights streamlines the process of pulling key metrics and making informed decisions.
• YouTube Video Publishing: A non-AI tool that compliments Marketing Hub’s core offerings, HubSpot has expanded its social publishing capabilities to include YouTube. Marketing Hub users can now publish YouTube videos, manage comments, and track performance metrics all within the platform. Given the rise of video as a critical marketing tool, this feature is a big win for marketers looking to extend their video strategies beyond just LinkedIn and Instagram.

Content Hub: Faster, Smarter Content Creation and Management

HubSpot has also doubled down on making content creation faster and more accessible for marketers. Updates to Content Hub, particularly the improvements to Content Remix, allow users to repurpose content across multiple formats with minimal effort. Now, businesses can create and convert content types such as blog posts, videos, and podcasts, all within a unified workflow. This addresses the growing challenge many businesses face in producing consistent multimedia content across various channels.

• Content Remix Enhancements: With the ability to turn videos into blogs or podcasts (and vice versa), HubSpot’s Remix feature significantly cuts down on the time required to produce high-quality content. This means that busy marketing teams can more easily engage customers across multiple platforms without full-scale content production.
• Brand Voice Improvements: HubSpot now supports multiple brand voices across different channels, with expanded app support and the ability to set specific brand rules. This update is especially useful for businesses to maintain a consistent tone across varied communication platforms like email, social, and blog posts.
• Memberships & Gated Content: Enhancements to the membership management tools make it easier for users to create personalized, gated content experiences. Whether it's a private blog, knowledge base, or customer portal, the new tools streamline how businesses manage their exclusive content while increasing lead generation from demand-gen assets.

The Bigger Picture: HubSpot as an AI Leader

The introduction of these AI-driven features is a clear indicator of HubSpot's direction. By embedding advanced AI capabilities across the CRM, Marketing Hub, and Content Hub, HubSpot is positioning itself as the go-to platform for businesses seeking smarter, more scalable solutions for their marketing and sales efforts.

Gone are the days of piecing together multiple platforms to handle your marketing, customer data, and sales processes. HubSpot now offers an end-to-end, AI-powered solution that helps companies:

• Centralize their data
• Improve marketing efficiency
• Personalize customer interactions at scale
• Automate time-consuming tasks with ease

For businesses, these updates mean more than just incremental improvements—they represent a significant leap in automation, personalization, and efficiency. With Breeze AI, marketing teams can tap into real-time data enrichment and more sophisticated outreach tools, while the new content creation features empower marketers to keep up with the increasing demand for diverse content formats.

The enhancements to lead scoring, forms, and video publishing underscore HubSpot’s commitment to making customer interactions more streamlined and impactful. As companies move towards more personalized and data-driven marketing, HubSpot’s new tools offer a balance of automation and human touch, allowing businesses to engage customers more effectively at every stage of the buyer journey.