In today’s fast-paced business world, efficiency isn’t just a luxury; it’s a necessity. HubSpot has proven to be a game-changer for businesses looking to streamline their operations, boost revenue, and close more deals. Let’s dive into the stories of five businesses that saw results with HubSpot and what we can learn from their experiences.
Challenge:
Stratus Building Solutions needed to standardize their sales process across over 70 regional support centers, each of which was using a different CRM or none at all. This disjointed approach hindered their ability to gain valuable insights and optimize their sales strategies.
Solution:
InboundAV implemented HubSpot Sales & Marketing Hub Enterprise, structuring the system to reflect Stratus’s master franchise model. This involved creating custom automated workflows, data partitioning, and dashboards that allowed headquarters to monitor franchise activities while giving each franchisee access only to their own data.
Results:
Challenge:
The Plan Writers were manually syncing their lead data from a Google Spreadsheet to HubSpot, which was inefficient and prone to errors. They needed a solution that would streamline this process and enhance their lead engagement.
Solution:
InboundAV developed a custom integration using JavaScript, Google Apps Script, and HubSpot’s API to automate the syncing of data from their spreadsheet to HubSpot. This was followed by a revamped lead engagement workflow, which included comprehensive strategies for following up with leads.
Results:
Challenge:
Lightyear Health had been using HubSpot but wasn’t fully leveraging its capabilities. They needed to optimize their sales process, reduce lead response time, and improve deal creation rates.
Solution:
InboundAV performed a comprehensive implementation of HubSpot Sales Hub and Service Hub, including the creation of multiple sales pipelines, custom dashboards, and task automation. This overhaul made it easier for Lightyear’s team to manage leads and close deals faster.
Results:
Challenge:
Buzztag was struggling to convert website visitors into leads, relying heavily on referrals and repeat business. They needed a new strategy to attract and convert new leads.
Solution:
InboundAV implemented HubSpot Sales and Marketing Hub and revamped Buzztag’s website using HubSpot CMS. This included rebranding, redesigning the website, and setting up Marketing and Sales Hub tools and automation strategies to drive conversions.
Results:
Challenge:
Kawai needed to unify over 90 years of disjointed data from multiple sources into a single system to improve customer service and internal efficiency.
Solution:
InboundAV provided HubSpot onboarding and implementation, including the import and connection of over 540,000 records into HubSpot. Custom-coded objects and automated workflows were created to organize the data and ensure it was easily accessible.
Results:
These success stories represent a diversity of industries and HubSpot implementations. While each business is unique, they provide valuable insights into common truths for HubSpot users:
Stratus saw notable increases in revenue across franchises standardized on Sales and Marketing Hub. Not only did individual franchises benefit, but headquarters was able to gain valuable business insights that were previously impossible to evaluate. The Plan Writers integrated their lead tracking sources with their CRM and saw an increase in leads and conversion rates. Kawai increased customer service efficiency by aggregating decades of business data. Unifying your data into one single source of truth is proven to drive KPIs.
Time remains an essential metric for many HubSpot success stories. Here, we saw reduced time in closing deals, entering data, and resolving service tickets. A proper CRM setup is also proven to reduce time when creating quotes.
No one software is going to return wide ranging business results without offering flexibility and customization. HubSpot proves to be a platform that not only caters to a wide range of industries and business sizes, but also offers the ability to scale with businesses as they grow.
So you’re ready to start seeing results with your CRM, marketing automation, and website efforts. How do you know if HubSpot is the right solution to help scale your operations? Here are some factors to consider.
While there are several CRM options on the market, HubSpot stands out for its all-in-one approach. It combines CRM, marketing, sales, service, development and content creation tools into a single platform, eliminating the need for multiple systems and providing a more cohesive experience.
HubSpot ensures seamless workflows with the rest of your tech stack by offering native integrations with a range of various tools and platforms, plus opportunities for custom integrations where needed.
HubSpot makes it easy to customize its CRM tools to fit your unique business profile, often without requiring any coding. Custom objects, CRM cards, associations, task automation, and more help marketing, sales, and service teams maintain an accurate overview of their customers and key contacts.
HubSpot’s modular approach allows businesses to start with what they need and expand as they grow.
Ultimately, the decision to adopt HubSpot should be based on your specific business needs, goals, and the ability to leverage the platform’s capabilities to drive growth.
Consider what Challenges your business faces. Do you need to streamline sales processes, improve lead management, or enhance customer communication?
Use our ROI calculator to see how HubSpot could impact your bottom line.
Sometimes, the best way to know if a tool is right for you is to talk to someone who’s been there. Schedule a free consultation with one of our HubSpot experts to explore your options.