2025 Prediction: AI Shakeout Will Redefine Tech Stacks 
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Leveraging Platform-Integrated AI for Success

Not only has AI become more skilled, but AI tools are spanning further than they ever have before. You’re already seeing an increasing amount of generative and analytical AI within some of your business software, including: 

  • Messaging apps like Slack
  • Project management tools like ClickUp
  • CRMs like HubSpot
  • ERPs offering upgrades for AI functionality 
  • Add-ons for CMS platforms like Wordpress and Shopify

While AI is spanning further than they ever have before, there’s not one unified way that top business platforms are approaching their AI packages. We’re in the wild west of the AI revolution, and we’re going to see some shakeout in 2025 as consumers determine which AI tools are worth paying for. 

What to expect 

In order to unlock the most fruitful AI tools on today’s business platforms, users face additional purchases beyond the up front cost of a software subscription. It’s doubtful, however, that customers paying for project management, CRM, and marketing tools will always be willing to pay additional costs to add AI to their plans. In 2025, the most successful companies will be the ones that provide AI capabilities to multiple platforms at once, making it easier for users to benefit from AI integrated across their tech stack–which will both bring costs down and drive more efficient workflows.  

With more AI packages hitting the market, you should also expect your competitors to increase AI utilization in their marketing automation and prospecting campaigns to grow their reach and find new ways to appeal to your customers. With tools like AI data enrichment integrated directly into top CRM databases, you can expect competitors to enhance their own data insights using publicly available data in your industry. 

AI impacts your business in more ways than one. Learn more here. 

How to respond

To stay competitive in 2025, you need an accessible CRM with the following AI features: 

  • Data enrichment
  • Predictive lead scoring
  • Instant reporting insights
  • SEO analysis and recommendations
  • Campaign optimization 

Overall, this is the time to evaluate your tech stack and determine whether your current business tools have robust, cost-effective features to set you ahead of the competition. If any software you’re paying for has released new AI features that you haven’t explored yet, make sure to set aside some time to do that. If you’re facing infeasible add-on costs or limited AI features with the core apps in your tech stack, it might be time to explore new platforms.