Feb 09

InboundAV at Winter NAMM 2018

By Rob Dobson | Industry , Marketing

We were thrilled to team up with ActiveCampaign for a booth at this year’s winter NAMM convention in Anaheim, CA.

Over the course of four days, our team met with current and prospective clients, learned about tons of new and exciting products, like Universal Audio’s Arrow desktop interface, Royer’s budget-friendly R-10 ribbon microphone, and the Moog DFAM Eurorack percussion synthesizer. Two of our team members even gave presentations at the NAMM Idea Center.

This year’s NAMM was the first since the expansion of the Anaheim Convention Center, which now includes two new halls, which are where the bulk of the pro audio companies were this year. Our booth was located adjacent to Sennheiser and our friends at Boz Digital Labs.

Lead Design Partner Michelle Schulp presents at the NAMM Idea Center

On Saturday, Lead Design Partner Michelle Schulp and CEO Peter Malick each gave well-attended presentations at the NAMM Idea Center. Michelle’s presentation, entitled Retail Web Design: Small Decisions for a Huge Impact, emphasized the importance of identifying your website’s primary call to action and creating online experiences that support that goal. Peter’s session, The Top 7 Ways to Increase Online Sales, provided attendees with seven actionable techniques and technologies to grow their business. You can download Peter’s presentation here.

Top 7 Ways to increase online sales

Peter Malick presented The Top 7 Ways to Increase Online Sales at NAMM 2018.

NAMM is always a great place to meet new people and reconnect with colleagues in the audio industry, and this year was the biggest NAMM yet.

Jan 26

Eye-Opening Email & Marketing Automation Quotes & Stats

By Catherine Brock | Marketing

Every few years, marketing pundits start to mumble about email’s demise as a marketing channel. They say open rates are suffering a slow-and-steady trend downward. They say consumers get too many emails. And they say that mobile or social or in-app messaging is poised to surge ahead of email as the best way to reach your prospects.

Email has weathered these storms, as marketers have found ways to be more relevant through behavioral targeting, and more efficient through automation. Sure, we have more competition in the inbox — which only means we have to work smarter by listening to our subscribers to develop more engaging content.

And those efforts are worth it. Email is still one of the most effective ways to drive leads and sales. It’s not just us saying that either! Check out this list of eye-opening quotes about email and marketing automation.

Email is Here to Stay

The simple truth is that email is how modern business is done. It’s not going anywhere soon.

source: NeilPatel.com

Email makes money. For every $1 you spend on email marketing, you can expect an average return of $38.

source: ConstantContact.com

According to  people are twice as likely to sign up for your email list as they are to interact with you on Facebook.

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Apr 22

Peter Malick: Adventures in Woo. From Novice to Ninja (Video)

By Inbound AV | Technology

Peter Malick presents “Adventures in Woo from Novice to Ninja” at WordCamp San Diego 2017. In this presentation, Peter shares his journey launching an MVP website that ballooned into an ecommerce store with more than 10,000 products, as well as a blog and recording studio design website. Find out what tools, plugins and resources Peter and his team relied on to make the most of their massive WooCommerce store.
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