Posted at 19:21h
Every few years, marketing pundits start to mumble about email's demise as a marketing channel. They say open rates are suffering a slow-and-steady trend downward. They say consumers get too many emails. And they say that mobile or social or in-app messaging is poised to surge ahead of email as the best way to reach your prospects.
Email has weathered these storms, as marketers have found ways to be more relevant through behavioral targeting, and more efficient through automation. Sure, we have more competition in the inbox — which only means we have to work smarter by listening to our subscribers to develop more engaging content.
And those efforts are worth it. Email is still one of the most effective ways to drive leads and sales. It's not just us saying that either! Check out this list of eye-opening quotes about email and marketing automation.
Email is Here to Stay
The simple truth is that email is how modern business is done. It’s not going anywhere soon.
Email makes money. For every $1 you spend on email marketing, you can expect an average return of $38.
According to people are twice as likely to sign up for your email list as they are to interact with you on Facebook.